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November 16, 2011 - Steve Middlebrooks, president of Heyward Allen Toyota Scion, has been nominated for the 2012 TIME Dealer of the Year Award for his Community Service and Industry Accomplishments.  

The TIME Dealer of the Year award is one of the automobile industry's most prestigious and highly coveted honors.  Recipients are among the nation's most sucessful auto dealers who must also demonstrate a long standing commitment to community service.  Middlebrooks was chosen to represent the Georgia Automobile Dealers Association in the national competition - one of only 50 auto dealers, from 17,000 nationwide, nominated for the 43rd annual award.  The award is sponsored by TIME Magazine in association with Ally, and in cooperation with NADA.   As part of its support for the program, Ally will make charitable contributions to local community causes on behalf of all 50 nominated dealers across the United States.  In addition, the 2012 national TIME Dealer of the Year winner will receive a $10,000 contribution for a 501(c)(3) non profit organization of his or her choice. 

Middlebrooks was born and raised in the small farming community of Warwick, Georgia, and worked his way through college as a retail sales representative. He graduated from the University of Georgia in 1973 with cum laude honors in four years. In his senior year, B. Heyward Allen, Sr. hired him to establish a Finance and Insurance department at Heyward Allen Motor Company.  "As the young, energetic new kid, I would welcome additional duties and responsibilities," Middlebrooks said, "which would lead to my promotion as General Sales Manager within four years."

In the area of community service, Middlebrooks finds it most rewarding to invest in the youth of his community.  Since 2004, his dealership has been the primary sponsor of the Oconee County High Schools After-Prom Night, a pro-active approcah to curbing reckless partying during that annual celebration.  Heyward Allen Toyota-Scion has donated either a mid-priced vehicle or cash as the grand prize for the drawing and the recipent must be present to win.  In the 2006/2007 school year, Heyward Allen contributed $1000 to the public, private and Christian schools in Clarke and Oconee Counties totaling $31,000.  He is also proud to donate toys to the underprivileged, spearhead food drives for the needy, and raise funds for homeless families.  Middlebrooks is currently on the board of directors of Athens First Bank, the University of Georgia Fellowship of Christian Athletes Chaplaincy Board and serving as the chairman of counsel on ministries at Young Harris Memorial United Methodist Church.

Full Press Release available here. or here.

Toys for Tots - Toy Drive


 
With the holidays approaching, the Marine Corp Reserve Toys for Tots Campaign is collecting toys for children in need.  The Marine Corps Reserve Toys for Tots program collects new, unwrapped toys for boys and girls ages 2 to 14 during the holiday season. The toys collected in the Athens area are then delivered as Christmas gifts to needy children throughout Clarke, Oconee, Madison, Oglethorpe and Greene counties by selected distribution agencies in each county. You can make a monetary donation online at their website or bring unwrapped toys for donation by the dealership.  We have a collection area by the front reception desk.  Please take a moment to be thankful for your family, and help another family in our community this holiday. 
The last pick up at our location is December 19th.

New Owner Celebration

 
Toyota New Owner Celebration on November 1
Over 30 new Toyota Owners showed up last night to take learn from the experts how to:
- Optimize fuel economy
- Protect their investment with proper maintenance
- Make the most of technology and safety
Glenn Brewer, Service Manager, was on hand to answer all sorts of questions from, 'How do I get better mpg?' to 'What does that light mean?' 
They also had a great meal (Catered by Sonny's BBQ), and had a opportunity to win door prizes and service coupons!
Our next New Owner event will be in Spring 2012.  Watch your mail box for your invitation!


A Bucket Filled with Goodies!

Featuring:

Complimentary Car Wash!

3 Day Rental of a New 2011 Toyota

Oil, Lube and Filter Change!

PLUS Rain-X, Dash Duster, Key Chain, Cell Cup, Toyota Hat, Glass Cleaner, Armor All, Wheel Cleaner, Microfiber Mitt, and Toyota Coffee Mug!

Heyward Allen Toyota is donating this "Goodie Bucket" to be auctioned off during the Silent Auction at the Suits'N'Sneakers Gala benefiting the American Cancer Society on August 20, 2011.  Visit their website here to get your tickets today! Have a great time and benefit a great cause (The American Cancer Society)!




Ask your Salesperson how to sign up for the next Car Care Clinic!
 



Heyward Allen supports our local Athens Community by donating $5,000 to Downtown Ministries.  You can see Volunteer Opportunities in our local Athens Community here

   Our President, Steve Middlebrooks, handing Chief Lumpkin of the Athens Clarke County Police Department a donation for $10,000 to the Buddy Christian Memorial Fund. Thanks so much to all of you who made this donation possible!
 





Heyward Allen supports our Athens Community, by donating $5,000 to Mercy Health Center.  You too can help support our local community.  You can find out how you can make a difference with Mercy Health Center here.

Attention Ladies! During the next couple weeks, Heyward Allen Toyota would like to recognize our female customers with special Service offers, on any Wednesday. We hope to see you soon! Please feel free to share any or all of the coupons that you don't need at this time with a family member or friend.


5% off any 5,000 mile value service

10% off any 15,000 mile value service

15% off any 30,000 mile value service

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