Heyward Allen Toyota

 

Toyota parked their plug-in Prius hybrid prototype at its North American market debut during the LA Auto Show. The company did issue a press release,  In it, they announce that a global demonstration program will start this month in Japan and that the first batch of 500 Lithium-Ion batteries for those vehicles is moving down the assembly line as we speak. The 2010 Toyota Prius Plug-in Hybrid (PHV) uses Toyota's Hybrid Synergy Drive package but adds their first generation lithium-ion battery so it can go all-electric further and more quickly than a traditional hybrid. The electric-only range is just 13 miles, but the Prius PHEV will be able to run all the way up to 60 mph in electric-only mode.

Beyond that, the plug-in Prius reverts to regular hybrid mode with the gas engine and electric motor trading off depending on load and demand. The gas engine is important on this Prius PHEV and cars like the Volt because it lessens the "range anxiety" drivers might feel in a pure electric - That uneasiness that comes from thinking you could be stranded when the batteries run down.

Japan and Europe split the first batch of 350 vehicles, but early next year, the next 150 examples are coming Stateside. These first PHEV vehicles will serve as a test program for real world driving needs, kind of like the MINI E program going on right now. Toyota has already announced that Boulder, CO is going to be the first community to get some of these plug-in hybrids - a surefire way for Toyota to see how cold temps affect battery performance. You can read the rest of the presser after the jump and there's a gallery available by clicking any image below.

*gallery coming soon*

    


Toyota finally took the wraps off their new 2011 Sienna minivan and we have to say, it looks pretty good in person. Although Toyota sent out some teaser shots this morning, we just got these from the official unveiling at the LA Auto Show and have a whole batch of shots and quite a few more media pics for you to browse. We'll be uploading those shortly. We were quite shocked by the size of the crowd at this press conference, perhaps showing that even though the minivan market may be shrinking, it still meets a sizable need.

   

Besides the top-level Limited model on stage, Toyota also showed off a pre-production SE, which sits a little lower on a stiffened suspension and 19-inch alloys. It also sports a body kit, a revised grille and carbon fiber in place of wood inside.





Also make sure you check out the 2011 Sienna's trick 16-inch LCD monitor for rear seat passengers and the reclining seats with extendable footrests, two features we've never seen in this segment before.

 

 



PRESS RELEASE:

Scion Announces Pricing for xB Release Series 7.0, Will Debut at the 2009 Los Angeles Auto Show

TORRANCE, Calif., Nov. 30, 2009 -- Scion announced today that it will be displaying its latest limited-production vehicle, the 2010 xB Release Series 7.0 (xB RS 7.0) in the Scion booth at the Los Angeles Auto Show, Dec. 2-13, 2009. The xB RS 7.0 will begin arriving in dealerships in December 2009.

The xB RS 7.0 comes fitted with a four-piece DAMD body kit including front and rear lower lips along with side skirts. The xB comes exclusively painted in a distinctive color appropriately named Murasaki, which means "purple" in Japanese.

One of the most distinctive features of the xB RS 7.0 is the TRD sport muffler that exits out the center of DAMD rear lip. The exhaust system features twin double-walled tips and is specifically designed in conjunction with the DAMD rear lip to give the xB a sporty appearance and a sound that can only be found on this particular Release Series. To complete the stylish exterior, the xB RS 7.0 is equipped with TRD lowering springs that bring the ride height down over an inch and offer sporty handling. A color-keyed rear spoiler will be available as an option.

The interior of the xB RS 7.0 features exclusive black fabric seats with color-tuned highlights that complement the car's exterior. The sides of the driver and front passenger lower seat cushions are embroidered with the "RS" logo. The driver is also treated to a leather-wrapped RAZO GT Formula Spec shift knob that delivers a sporty feel.

Only 2,000 units of the xB RS 7.0 will be built, and each vehicle comes with a unique, individually numbered stainless-steel badge. The xB RS 7.0 model will carry a manufacturer's suggested retail price (MSRP) of $18,320 with a manual transmission, and $19,270 with an automatic transmission. A limited supply of the available color-matched rear spoiler will be available to xB RS 7.0 owners and carries a MSRP of $320, not including installation.

The delivery, processing and handling (DPH) fee for all Scion models is $670 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

On December 2, visit the Release Series Facebook page at http://www.facebook.com/scionreleaseseries and play the Murasaki racing game.

Toyota Introduces Certified Used Hybrid Program






TORRANCE, Calif. (January 20, 2009) ? In an effort to attract new buyers to the hybrid market, Toyota today launched the all-new Toyota Certified Used Hybrid (TCUH) program, an extension of the Toyota Certified Used Vehicles (TCUV) brand which provides added inspection and warranty coverage on certified used Toyota hybrids.

"The program is a great way to increase awareness of certified used hybrid vehicles," said TCUV Marketing Manager, Steve Gallagher. "As more hybrids enter the used vehicle marketplace, Toyota Certified Hybrids offer high-quality options to customers interested in purchasing these fuel-efficient vehicles."

As the industry's first dedicated certified pre-owned program for hybrid vehicles, TCUH was designed to drive sales of certified used hybrids while expanding Toyota's customer base for these types of vehicles.

Customers benefit from additional inspection and warranty coverage on Toyota hybrids within the program. Each vehicle comes with the three-month/3,000-mile comprehensive warranty, seven-year/100,000-mile limited powertrain warranty and roadside assistance plan offered on traditional TCUV models. The program also brings added awareness to a pre-existing eight-year/100,000-mile factory hybrid battery warranty. The TCUH quality insurance inspection also includes 14 additional inspection points beyond the current TCUV 160-point quality assurance inspection. This expanded 174-point Toyota Certified Hybrid inspection includes examination of key hybrid components, such as the hybrid transaxle, control modules and battery.

The Toyota Certified program combines the confidence of purchasing a new vehicle with the value of a used vehicle to provide a "like new" ownership experience. Toyota certified used vehicles offer consumers a smart alternative to traditional used car options and give them the peace of mind they seek when purchasing a used vehicle.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 36,000 people in the U.S. and sold more than 2.2 million vehicles in 2008. For more information about our company, please visit http://www.toyota.com.

About Toyota Certified Used Vehicles

Launched in 1996, the Toyota Certified Used Vehicles (TCUV) program offers the next best thing to the purchase of a new Toyota. TCUV provides peace of mind in the purchase of a used vehicle that only a Toyota factory-backed certification program can offer. Since its inception, TCUV has sold over 2.4 million certified vehicles. Under TCUV, all vehicles undergo a minimum 160-point quality assurance inspection, including mechanical and appearance reconditioning. TCUV also offers a seven-year, 100,000-mile limited powertrain warranty, a seven-year, 100,000-mile 24-hour roadside assistance plan, a three-month, 3,000-mile comprehensive used car warranty and a CARFAX vehicle history report. Currently, over 93 percent of Toyota dealers offer vehicles under the TCUV program.

Tokyo - TOYOTA MOTOR CORPORATION (TMC) announces it has developed a Supplemental Restraint System (SRS) rear-seat center airbag-the first*1 in the world-to help reduce the severity of secondary injuries incurred by rear-seat passengers in a side-on collision.

The new airbag is fitted in a large, fixed, rear-seat center console that comes in a version of a Toyota model to be launched in Japan in the near future. When the vehicle is hit side-on, the airbag deploys from the top of the console to act as a barrier that helps lessen injuries caused by passengers colliding with each other or into the console.

TMC has continued to actively develop and make available its collision safety technologies-including its early commercialization of SRS curtain shield and knee airbags-to enable its vehicles to better respond to a wider range of accidents.

TMC, as a part of its efforts to realize sustainable mobility, intends to strengthen its traffic safety initiatives in the future through: 1) the development of even safer vehicles and technologies based on TMC's Integrated Safety Management Concept*2, 2) participation in the creation of a safe traffic environment, and 3) activities designed to teach people about traffic safety, thereby contributing to the complete elimination of traffic casualties, which can be viewed as the ultimate hope of a society that values mobility.

*1 According to TMC research, as of February 28, 2009
*2 TMC's safety technology and vehicle development concept, which, by combining safety technologies and systems to provide optimal driving support, aims to successfully develop vehicles that do not cause accidents

Toyota unveiled the Scion iQ concept today at the New York Auto Show. Ever since the iQ debuted in Europe last year, the expectation has been that Toyota would sell the micro compact car as a Scion here in the U.S. to compete against the Smart ForTwo. What surprised us were the modifications made to the iQ for its debut in the States. In keeping with the customization culture that is rampant among Scion owners, the concept features widely flared fenders and super-size 18-inch wheels.

  Like the current production model, the concept iQ features 3+1 seating with a very compact air conditioning unit that fascilitates an asymmetrical dashboard. This allows the front passenger seat to slide forward so that one adult can fit in the back. One new innovation in the iQ is a rear window airbag that provides protection to rear seat passengers whose heads are butted up against the rear glass. The concept also features lots of special lighting and a pop-up 10-inch LCD embedded in the dash.



NEW YORK, April 8, 2009 -- At the New York Auto Show today, Scion unveiled a special concept version of the iQ micro-subcompact car designed to meet the transportation needs of young urban trendsetters.

Scion's iQ concept is a new urban vehicle with a revolutionary package that is just over 10 feet in length and accommodates three plus luggage. As more and more urban centers are revitalized with a new sense of purpose, energy, and creativity, young people are moving in from the suburbs to embrace new urbanism and are looking for a car that suits their needs and delivers high emotional value.

Scion's iQ concept is the intelligent answer to this need for highly emotional and efficient urban transportation. The convenience of having work, entertainment and culture nearby for young city-dwellers is a significant draw to urban centers. The vehicle must be able to navigate narrow, congested streets, park in tight places, have impressive fuel economy, and have compelling design and function.

"Scion's iQ concept turns traditional auto design upside down," said Jack Hollis, Scion vice president. "Traditionally small vehicles have been thought of as being basic. The iQ concept is just the opposite with its innovative features and iconic urban design, and we believe it fits in well within the Scion brand. Our young, trendsetting buyers are creative and innovative forward thinkers, and we think they will appreciate what iQ has to offer."

The production iQ is currently sold in Japan and Europe. Five Axis of Huntington Beach, Calif. took the iQ to the next level with aggressive exterior and interior modifications that show the vehicle's potential for personalization.

With its 78.7-inch wheelbase, the three-door hatchback can deftly maneuver through city traffic. At the same time, its overall length of 126.9-inches, overall width of 71.4-inches, and short front and rear overhangs allow the iQ to fit in virtually any city parking space. The front-mounted differential and repositioned steering rack decrease front end length. In addition, the iQ is equipped with a flat gas tank housed beneath the floor that reduces rear overhang.

Pushing the wheels of the small, bold concept towards the four corners of the body gives the iQ a confident stance. The custom 18-inch wheels with a nickel finish and wide tires fill the wheel well, adding to its surefootedness. The iQ's custom front air dam, aero headlamps and high-intensity LED driving lamps signal urban road readiness.

"We believe the Scion iQ micro-subcompact concept is the future of transportation," said Hollis. "If it should join our future line-up, I think it could reach iconic status like our xB. Its styling will attract attention and if it's a Scion, you know it'll be easy to personalize."

The iQ's profile is defined by a strong and high beltline. Smooth lines glide from the large, dark finish headlamps, up the A-pillar, across the roof and wrap around the rear emphasizing the concept's geometric beauty. Side mirrors with integrated turn signals accent the clean design.

The rear emphasizes the vehicle's modern style. Trapezoidal lines run toward the wheels, from the hatch to the thick rear diffuser, creating a substantial presence. A center-mounted trapezoid exhaust adds to the vehicle's distinctiveness, while large, matte-finished rear taillights help keep the vehicle visible.

The iQ's interior fuses function, style and entertainment. Attention to detail and modern accents can be seen in the illuminated door handle; the swiveling spotlight that hovers over the dash; an illuminated iQ logo on the passenger-side dash and nickel and raw aluminum toned interior panels. Iridescent green and gray honeycomb upholstery covering the door panels and seating areas, combined with the custom exterior paint, provides a balance of freshness and sophistication. Black matte scuba-like polyurethane covers the seat bolsters and is also used on the headliner with a bright green topstitch for a contemporary finish.

The iQ features a 10-inch panel LCD screen on top of the center cluster that serves as the main entertainment console and navigation system interface. With the push of a button, the touch-screen articulates to reveal the entertainment hub. The touch screen can also play movies while the vehicle is parked. When not in use, the screen lays flat on the dash with a translucent cover that emits a colorful display of light patterns to make the interior even more unique.

A few quick strokes to the black panel below the entertainment hub, or steering wheel controls, command the audio system to shuffle through a music library. The center cluster also features three control knobs for dual front heating and air conditioning settings. The driver and front passenger each have a knob that displays their desired temperature and controls their temperature and fan settings. The center knob dictates zone control for both occupants.

The instrument panel has a speedometer, warning lamps, and a multi-information display. The multi-information display allows the driver to toggle through the odometer, average speed, temperature and eco lamp. The eco lamp illuminates during efficient driving to help the driver achieve maximum fuel economy.

Comfortable front passenger legroom was achieved with a newly-engineered, compact air conditioning unit located behind the center of the front console. The iQ employs a glove bag, with the same textured, honeycomb fabric as the front and rear seats, that can be easily snapped on and off for storage or additional legroom.

Rear seating can accommodate one adult behind the front passenger and a child, small package, or pet behind the driver. Extra slim front seat backs provide rear passengers with legroom. The rear seats are 50/50 and fold flat for increased utility. In addition, the rear seat cushion lifts up to reveal a small flat storage space that can be used for pocket-sized portable music players, small books, digital cameras, or slim laptops.

The iQ does not skimp on safety and is equipped with Vehicle Stability Control (VSC); an anti-lock brake system (ABS) with Electronic Brake force Distribution (EBD); Brake Assist (BA); and nine SRS airbags, which includes the world's first rear window curtain airbag. Other airbags include driver and front passenger front airbags; driver and front passenger seat-mounted side airbags; side curtain airbags; a driver knee airbag; and a front passenger seat cushion airbag.
# # #


SCION iQ CONCEPT VEHICLE

PRELIMINARY SPECIFICATIONS

POWERTRAIN
Engine:
1.3-liter, four-cylinder, VVT-i

Horsepower:
93 hp

Torque:
89 lb.-ft.

Drivetrain:
Front wheel drive

DIMENSIONS (inches)

Overall Length:
126.9

Overall Width:
71.4 without side mirrors
79.3 including side mirrors

Overall Height:
56.9 without antenna
62.5 including antenna

Wheelbase:
78.7

Seating Capacity:
3+1

MODIFICATIONS

Exhaust:
Five Axis custom stainless exhaust

Wheels:
Five:AD S6:F custom wheels with nickel finish prototyped by MetalFX
18x8.5 ET03

Tires:
Yokohama S.drive
2.5/40R18

Suspension:
TEIN Super Street coilover suspension

Body:
Five Axis widebody conversion
Burnt nickel accents
Custom accented headlights and taillights

Source: Autoblog.com

Toyota Financial Services Corp. (TFSC) has been in the headlines recently. It may be stating the obvious, but this doesn’t happen too often. As Toyota’s financial unit, TFSC’s business is to provide vehicle financing to customers and dealers. It is a critical role, but not one that has traditionally garnered much attention from the media.

But when reporters recently learned that TFSC has been in talks with the state-backed Japan Bank for International Cooperation, (JBIC) about a possible loan, suddenly, some newspapers and blogs around the world were screaming "Bailout!" It is an understandable initial reaction given how long we’ve been reading headlines of banks, auto manufacturers and other companies seeking government assistance to keep their doors open. However, Toyota, as we all know, is not at risk of shutting its doors.

So, let’s just set the record straight.

Unlike other companies that have sought government loans to keep their manufacturing and operations afloat, we are not seeking any funds for operational expenses. A role of the JBIC is to respond to financial disorder in the international economy. TFSC’s discussion with the JBIC is to explore additional sources of funding so that we can continue to provide consumers access to the credit they need.

Exploring funding options with the JBIC is not terribly unlike the many other endeavors to arrange funding that we undertake every day. We keep a diversified array of funding sources to ensure that we can do our part to keep credit available to car buyers and dealers at a reasonable cost. In fact, most analysts and industry observers have praised TFSC for considering the JBIC as a funding source.

Anything that can help ease the American and global credit crunch and get consumers back into the showrooms should be considered a positive move.

-George Borst
President & CEO
Toyota Financial Services

The numbers don't look good. November car sales were down 30 percent from last year. While shoppers are used to doom and gloom sales numbers coming out of Detroit, the declines are now industry-wide, with Honda posting a 32 percent decline, Toyota sales dropping 34 percent, and even venerable Porsche reporting a nearly 50 percent drop in sales.

While these numbers obviously spell trouble for automakers, what they mean for car shoppers isn't immediately clear.  The credit crisis has continued for months and with belt-tightening becoming the new American pastime, car shoppers are finding themselves adrift in a sea of bad industry news, rising new car incentives, and little advice for consumers.

That's where this year's U.S. News Best Car for the Money awards come in. Car shoppers face an uncertain economy and a shrinking ability to borrow. The key to surviving the current marketplace is to stretch your dollars as far as they'll go -- but that doesn't mean flocking to the biggest incentives.  It means focusing on cars that are proven winners and offer a great value over the entire life of the car.

The Awards

The Best Car for the Money awards use data from U.S. News' online automotive rankings (at www.rankingsandreviews.com) to find cars that are among the best in their class.  The rankings are based on the collective opinion of the automotive press, which helps to eliminate subjectivity and elevate expert opinion about each car.  The awards also take initial price into account, but more importantly, they incorporate the five-year total cost of owning the car.  Using data from IntelliChoice, an industry leader in determining new car values and ownership costs, the awards include how much buyers can expect to spend on maintenance and fuel, as well as how much of a hit they'll take from the car's depreciation. As a result, the awards tell you which cars are the best for your money over the long haul.  Read more on the awards methodology.

The Winners

Across 14 new car classes, the clear winner is Toyota.  Five Toyotas won Best Car for the Money in their classes, with Lexus, Toyota's luxury marquee, pulling in another three. Chevrolet and Mazda each claim two awards and Honda and Korean upstart Hyundai each claim one. Five of the award winners are even available as hybrids - most of which are also great values.

Despite ranging in size from the tiny Honda Fit to the hulking Chevrolet Tahoe, the winners have a lot in common. They share a high level of build quality that makes for worry-free and low-cost ownership. One of the reasons Toyota models take so many of the awards is because of their bulletproof quality.  That not only lowers the cost of maintaining Toyotas -- it means that they retain value better than most other cars.

The winners have something else in common: they are favorites in the automotive press. Not because they tear up drag strips or star in music videos, but because they are extremely livable. Each winner occupies an automotive sweet spot that makes it an attractive choice for the vast majority of car shoppers. Take the Lexus ES, the Best Upscale Car for the Money: it doesn't drive as sharp as the BMW 3-Series and doesn't look as sharp as the Mercedes Benz C-Class, but taken as a total package, it's very comfortable to drive and easy to live with on a  daily basis -- not to mention easier on your wallet.

Some winners, like the Mazda5, the Best Compact Crossover for the Money, take the best of what class leaders like the Toyota RAV4 and Honda CR-V have to offer, but pack in an appealing lower price.  The case of the Hyundai Elantra, the Best Compact Car for the Money, proves what many have been saying for years: Honda and Toyota should watch their backs because Hyundai is making not just economical cars, but very good ones.

Time to Buy

It's a confusing time to be shopping for a new car. While there are some incredible deals to be had, many of those incentives are for cars that don't offer a lot of value in the long term.  Worse, a car with thousands of dollars in cash-back offers may be tough to drive, and laden with features you don't need.

The U.S. News Best Car for the Money awards cut through fog surrounding the auto industry to point out the cars that combine value with day-to-day livability. As scary as it is to part with thousands of dollars in this economy, by sticking with the cars that offer maximum satisfaction at a minimal cost, your money will go further and your driving will be happier. And, who knows?  Happy new car buyers may be just the stimulus this economy needs.

Source: U.S. News & World Report’s Car Rankings, www.usnews.com/cars

Watch the unveiling video here! Make sure you turn your speakers down to a reasonable level. If the video sputters a bit in the beginning, hit the pause button, wait about 10 seconds, then hit the pause button again.

Special thanks to Autoblog!

PRESS RELEASE

Toyota Reveals All-New Prius

DETROIT, January 12, 2009 --- Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show.

Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.

The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

An Eco-Icon

The first-generation Prius entered the market in 1997 as the world's first mass-produced hybrid. The name Prius, "to go before" in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.

From the beginning, Toyota's full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology. The company's exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, more than 670,000 have been sold in the U.S.

In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with an aggressive measure of new technology necessary for the future of automobiles.

Fuel Economy and Environmental Performance
The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.

The third-generation Prius extends its record of continuous improvement in fuel economy. The first-generation Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 mpg, combined city/highway. Using a combination of technologies, fuel efficiency was increased to an estimated 50 miles per gallon for the new Prius.

A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.

Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine's efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.

A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius' efficiency using three different displays to help the driver acquire economical driving habits.

Unlike most other hybrid vehicles available, Prius has been a "full" hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.

The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.

• The transaxle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.
• The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.
• Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.
• A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.

The new Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.

Cutting Edge Styling

In designing the new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of the

current model--instantly recognizable as a Prius--but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.

The overall height of the Prius is the same, but the roof profile is altered by moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics.

The design of the new Prius' front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.

Dimensionally, the new Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.

World's Lowest Cd

The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in the cleanest aerodynamic profile of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.

Advanced Equipment For a New Era

An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.

The remote air-conditioning system is the first system in the world to function on battery-power alone and that can be remotely operated, so the driver can adjust the interior temperature for comfort before getting in the car.

Reducing the vehicle's power consumption, available LED (light emitting diode) lamps are used for low beams and also in the tail and stop lamps. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance. In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance

The next-generation Prius is built on a new platform, which enables improved handling stability, quieter operation, and collision safety. The suspension consists of front struts and a rear intermediate beam design, as before, but handling stability is advanced by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics. Disc brakes are now used on all four corners, replacing the front disc/rear drum brakes in the current model.

Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.

Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.

Functional Interior Is Bigger on the Inside

Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit.

Rear seat legroom is enhanced by a new space-saving contoured front-seat design.

Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin's efficient appearance. Judicious use of silver accents adds a finished, technical feel.

Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel.

The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.

In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as "ecological plastic," will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO₂ during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.

Safety Enhancements

The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.

In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver's knee airbag are standard equipment.

Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota's standard Star Safety System.

Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.

A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system.

Safety Connect, Toyota's first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch.

The development of the Prius has required applications for over 1,000 patents filed across the world, of which 292 are U.S. applications.

Pricing for the 2010 Prius will be announced shortly before it goes on sale late spring.

2010 PRUIS PRELIMINARY SPECIFICATIONS

POWERTRAIN

1.8-liter four-cylinder engine with VVT-i

Engine horsepower: 98 hp @ 5,200 rpm

Engine torque: 105 lb-ft @ 4,000 rpm

Electric motor: Permanent magnet synchronous motor

Electric motor power output: 80 hp/153 lb-ft torque

Hybrid system net horsepower: 134 hp

Emission rating: SULEV (with AT-PZEV)

Electronically controlled continuously variable transmission

Drive System: Front-wheel-drive

Hybrid battery pack: Nickel-metal hydride

Estimated fuel economy: 50 mpg (combined)*

DIMENSIONS (inches)

Overall Length: 175.6

Overall Width: 68.7

Overall Height: 58.7

Wheelbase: 106.3

Ground clearance: 5.5

Coefficient of Drag: 0.25

Wheels: 15-inch alloy wheels

17-inch alloy wheels (optional)

Tire Size: 15-inch: 195/65R15

17-inch: 215/45R17 (optional)

Seating Capacity: 5

EPA class rating: Midsize

* Preliminary figure based on Toyota's internal testing. Actual mileage will vary.

Consumer Reports magazine receintly published their annual "Best & Worst" issue for 2009. As in years past, Toyota again scored big in multiple catagories. Some of the high-points include:

• 19 of 22 Toyota & Scion vehicles are recommended by Consumer Reports (excludes Venza as it is too new)
• Of the fuel efficient best in class, 6 of 9 are Toyotas
• 14 Toyota & Scion models are in the top 3 for reliability out of the 12 segments we compete in.

Click the link below to read the article in detail and see how we stack up againat the competition:

http://www.consumerreports.org/cro/cars/used-cars/reliability/best-worst-in-car-reliability-1005/reliability-findings/reliability-findings.htm

American Recovery and Reinvestment Act of 2009 was signed into law on Feb. 17, 2009. This post is updated with the latest info from what's in the law. Please also read the follow-up post for other tax provisions in this law.

 

Tax deduction for buying a new car. The stimulus law also gives a tax deduction for state or local sales or excise taxes if you buy a new car (not a used car). To qualify for the tax deductions, you must buy a new car under $49,500 between the date the law is signed and 12/31/2009. There’s also an AGI (Adjusted Gross Income) limit of $125k (single) or $250k (married filing jointly), and a phase-out range of $10k. You can take advantage of this whether you itemize your deductions or use the standard deduction.

Bought When?	By Whom?	Tax Break
Before 2/17/2009	anybody	None
2/17/2009 - 12/31/2009	AGI under $125k/$250k (phase out to $135k/$260k); buy a new car under $49,500 and under 8,500 lbs gross vehicle weight.	tax deduction for sales tax

Source: CCH Tax Briefing. Full text of American Recovery and Reinvestment Act of 2009.