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Heyward Allen Toyota-Scion

2910 Atlanta Highway
Athens, GA 30606

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Blog Posts

Athens First joins Heyward Allen Preferred Partners!

Heyward Allen Toyota is pleased to welcome Athens First Bank and Trust to our Preferred Partners Program!  If you are an employee of Athens First, please let your Salesperson know so they show you your specific Benefits Package!  Or see your Human Resources dept for your Purchasing Certificate!

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New Preferred Business Partners!

Heyward Allen Toyota is pleased to welcome Athens Technical College to our Preferred Partners Program!  If you are employed by Athens Technical College, please see your Human Resources (or ask a Salesperson) for your specific Benefits Package!
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Toyota Prius Cozy is a total stitch

No matter what part of the country you live in, temperatures are probably a bit colder than you might like. Whether that's 65 degrees in Arizona or negative numbers in the Midwest, it's the time of year for extra layers. You know what else gets cold? Your car. To remedy this, Toyota decided to get a bunch of crochet pros together and have them knit a cozy... for a Prius.

We really can…
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Rumored Toyota FT86 logo shows off boxer heart


We can't speak to the veracity of this information, but the internet rumormill is reporting that the upcoming Toyota FT86 has a rather interesting new logo in the works. Let's break it down:

Directly in the center of the supposed logo, you'll notice a stylized 86 that conveys a sense of motion. This, as you may already be aware, hearkens back to the classic rear-drive Toyota AE86, otherwise known as the Corolla…
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Toyota teases Prius MPV with skateboarder Bob Burnquist



Toyota is set to whip the sheets off of the newest addition to the Prius line at the next Detroit Auto Show. Designed to be a larger, more family-friendly hybrid, the Prius MPV is supposed to serve up as much as 50 percent more space without sacrificing the vehicle's now legendary fuel economy. In order to build a little buzz about the new battery-operated people hauler, Toyota has enlisted the help of skateboarding guru…
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Toyota reveals new JDM Vitz - that's Yaris to you, fellah


Never heard of the Toyota Vitz? It's one of the auto giant's biggest sellers in the Japanese Domestic Market, accounting for over 1.4 million units since its introductory model in 1999. But the compact hatchback isn't exclusive to Japan: in export markets, it's known to us as the Yaris, and Toyota's sold more than 3.5 million of them around the world. And now it has introduced the third…
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PSA: Toyota Prius has been Japan's top-selling car for 18 straight months


The Toyota Prius has been the top-selling vehicle in its home market of Japan since its redesign in 2009 for the 2010 model year, due partly to a series of incentives created by the Japanese government to promote fuel efficient vehicles - more specifically, hybrids. Those incentives ended in September, leading many to wonder if Toyota's hybrid hatchback could maintain its stranglehold atop the sales board.

Apparently, the answer is yes. According to data provided…
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