Maximize Your Trade-In Value
Unlock the best deals for your old vehicle with our trade-in evaluation service.

Drive Smarter
Drive Cleaner
Embrace the Future of Mobility
Zero Emissions
Seamless Acceleration
Whisper-Quiet Operation
Say goodbye to the gas pump and hello to a greener and more sustainable driving experience.

Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
Our Reviews
Very impressed with Heyward Toyota Service , everyone at the agency are very polite and helpful. Thank you very much Thomas for taking care of the maintenance of my vehicle.
It was a wonderful experience to buy my car from Toyota and mainly from SL. Mitchell, from whom I have bought 4 Toyotas now a.nd each experience has been better than the lastāSL is a delightful human being and knows just how to guide you through the process!!!many thanks to him and the other employees who helped me buy my lovely Camry 2025 automobile!!!!
Very good customer service. They do care about their customers especially the Hispanic community. I definitely recommend this dealership.
Service was great, it was quick and reasonably priced
The entire staff at Hayward Allen was wonderful. Phil Cross, our sales agent, was phenomenal. He was extremely thorough, patient, and answered all of our questions. Thank for a great experience! I am truly loving my new Corolla!
Quick in and out with text updates along the way
Great customer service in the Service Department. Told me it would be approximately 1 hour and thatās exactly how long I waited!!
Trustworthy. Never up-sells. Friendly service. Once forgot to charge me for the oil. I pointed it out and they waived it saying it was a customer loyalty discount.
We were traveling through Georgia and had some braking issues with our 23 Tacoma...called and spoke with Kevin in the service department. He kept us up to date through the entire process and got us back on the road quickly!!! Excellent customer service!!!!
Representatives knowledgeable Informaive/Patient when I asked questions and communicated clearly for this 88 Year old senior. Over our years together he was obe of the best.
As usual! Great service.
Great working with Marco.
Excellent service
Always a great experience here! Blake in the service department was awesome!
They are very professional and they honor their commitments. They made the buying process very easy and pleasant. Weldon Taylor spend considerable time with us to explain the features and operation of the new vehicle and show us around the dealership.
My grandson took his 2010 Toyota FJ Cruiser in for an oil and filter change + diagnosis of an oil leak. I have been the owner owner of a mechanic shop for 40 years, working on diesel trucks and foreign cars. Although I don't live in Georgia near my grandson, I did make a call to the service department to get a heads up on what they found. I spoke to a service manager named John. He was extremely helpful. He answered all my questions + sent me the videos of what the service department found related to the oil leak and other maintenance items. Overall, it was a very professional, courteous, and friendly discourse. By the way, taking videos and explaining to the customer what the service department found is great. Thanks again for all the help on my grandson's vehicle
Excellent interactions start to finish. Never found the exact vehicle that we wanted (color, options, etc.), but we found something close and within our price range.
Brought my car in for a recall and it was made very simple to get an appointment. They had a team of friendly people who greeted me and made my experience great!
Blake came to our vehicle with a smile and a "good morning". He explained everything that would take place with our vehicle. When the repair was done. Blake came and found us to let us know we were ready to leave after signing the papers.
Excellent communication!
Good service, excellent communication.
Great Service and timely repair! Friendly staff
Awesome experience. Well organized and automated.
SL was very helpful and informative. He even invited me to come back to get more information on my car's operation, which I will need! All in all, it was a pleasant experience.
Everything was great, especially Demetrius and Peter our sales people

Welcome to Heyward Allen Toyota
New Toyota Dealership in Athens, GA, Serving Watkinsville, with Used Cars & Trucks, Service, & Parts
Are you asking, āWhere is a new Toyota and used car dealership near me?ā Youāll find the answer is at Heyward Allen Toyota in Athens, GA, serving Watkinsville. We want to be your go-to destination for all things automotive. We start off by providing a fantastic inventory of new Toyota vehicles, Certified Pre-Owned Toyotas, and used cars, trucks, and SUVs in a variety of makes and models. Our on-site Finance Center makes securing that new Toyota lease or auto loan fast and easy. Even after the sale, weāre here for you with a Service Center devoted to keeping your ride in peak condition with routine maintenance and mechanical repairs using genuine Toyota parts from our Parts Center. No matter what brings you to our dealership, youāll always get top-notch customer service to ensure you are 100% satisfied with your visit.
New Toyota Vehicles in Athens, GA, Serving Watkinsville
If youāre looking to shop one of the largest inventories of new Toyota vehicles, your search ends at Heyward Allen Toyota in Athens, GA, serving Watkinsville. For cars, thereās the Toyota Corolla, Toyota Corolla Hatchback, Toyota Camry, Toyota GR86, and Toyota GR Supra. Get cargo versatility with an SUV like the Toyota C-HR, Toyota Corolla Cross, Toyota RAV4, Toyota Highlander, and Toyota 4Runner. Pickups like the Toyota Tacoma and Toyota Tundra offer tremendous hauling power. However, Toyotaās electrified lineup offers hybrids and EVs has cars, trucks, SUVs ā including the Toyota Corolla Hybrid, Toyota Camry Hybrid, Toyota Prius, Toyota Prius Prime, Toyota Crown, Toyota Sienna, Toyota Tundra i-FORCE MAX, Toyota Sequoia, Toyota Venza, Toyota bZ4X, Toyota RAV4 Hybrid, and Toyota Highlander Hybrid. You can shop our entire inventory online right now!
Certified Pre-Owned Toyota Vehicles in Athens, GA, Serving Watkinsville
Buying a Certified Pre-Owned Toyota from Heyward Allen Toyota in Athens, GA, serving Watkinsville, means you get a like-new vehicle at a used auto price. Every Toyota Certified Used Vehicle must be no older than six model years, have 85,000 miles or less on the odometer, pass a 160-point inspection, and have a clean CARFAX vehicle history report. After getting that approval, Toyota can stand behind these vehicles with a 12-month/12,000-mile comprehensive warranty, 7-year/100,000-mile limited powertrain warranty, 7-year/100,000-mile 24-hour roadside assistance, and more!
Check out our pre-owned specials for great deals on a Toyota Certified Used Vehicle.