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2023 SET Elite Award

Out of 177 Southeast Toyota dealerships, only the top 59 receive Elite status – and guess what? Heyward Allen Toyota ranked at number 39! That’s right, we’re bringing home the 2023 SET Elite Honors Award, and it’s not our first rodeo – we earned this title last year too! We strive to make your car-shopping journey the best it can be, new Toyota or not. When you’re thinking of switching up your wheels, let Heyward Allen Toyota take care of you – we’ll ensure you get nothing but the best customer service during the whole experience.


The Community Choice Award celebrates the #1 businesses, organizations, people and more in Athens! Heyward Allen has been voted the Best Dealership 24 out of the last 25 years. We were voted the Best in these categories for 2023:

Auto Body/ Collision Center

Auto Dealer Service Department

Auto Repair Shop

New Car Dealership

Oil Change Service

Tire Center

Used Car Dealership

CARFAX is pleased to announce that Heyward Allen Toyota has earned a unique honor: It is a CARFAX 5X Top-Rated Dealer! These dealerships have been named a CARFAX Top-Rated Dealer in each of the five years of this program. The program honors dealerships around the U.S. for their exceptional service based on verified customer reviews. These 2023 CARFAX Top-Rated Dealers received an average of at least 4.7 stars out of a possible 5.


2024 Athens Favorites – Flagpole Reader Pick – Favorite Car Dealership
There are so many good places in and around Athens to eat, drink, shop, take a class, meet people, improve your mind, body and attitude, that to call some Favorites could be considered crazy. But each year, Flagpole readers cast their votes for their Favorite local places, services and products, and here are the results. The 2024 Favorite Car Dealership was awarded to Heyward Allen Toyota.


Heyward Allen Toyota was awarded a 2022 Consumer Satisfaction Award by Dealer Rater, a leading car dealer review and reputation management platform and company of Inc. (NYSE: CARS). Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews.