About Us

#1 Rated Dealership in Athens and Northeast Georgia, Based on Google Reviews and Dealer Rater!

Heyward Allen Toyota proudly serves Athens, GA and the entire Northeast Georgia area with quality new Toyota models, Certified Pre-Owned Toyota models and a great selection of used cars, trucks, SUVs and vans. With popular models like the new Camry, Corolla, RAV4, Prius, 4Runner and Tundra, we’re positive that we have something to fit the needs and wants of every customer who walks through our door.However, if you’re not quite ready for a new vehicle, we can also assist you with finding the used car, truck, SUV or van that suits your everyday needs. Visit our used inventory page to check out our large selection of pre-owned vehicles.

Heyward Allen Toyota is not just your Athens, Georgia Toyota dealership, we also provide a full lineup of services for our customers. From vehicle service and repairs to OEM auto parts and financing, Heyward Allen Toyota is the smart choice for all of your automotive needs. Plus, we also have a state of the art Collision Repair Center, just in case you’ve been in an accident.

Serving The Athens Community Since 1991

We appreciate the opportunity to serve you and show you how pleasant the car-buying experience should be. Heyward Allen Toyota is a different kind of dealership and we’re pretty sure you’re going to like what you find when you walk through our door. In fact, 98% of our customers said they would recommend us to a friend or family member,more than one half of our customers have purchased a car from us in the past and another third were recommended to us by one of our other customers. When our customers tell their friends about us and keep coming back to us again and again, we figure we must be doing something right!

As one of the oldest new vehicle franchises under the same continuous family ownership in Athens, Heyward Allen Toyota is one of only two dealerships in the state of Georgia to be awarded the J.D. Power Certified Retailer designation for two consecutive years. This prestigious award recognizes the “Best of the Best” in new vehicle sales satisfaction.

Our Pledge To You

To serve you with courtesy, honesty and respect at all times.
To help you find a means, compatible with your income and budget, for you to own or lease the vehicle you want.
To disclose complete information on all aspects of the sales transaction.
To fully inform you of your financial options.
To completely acquaint you with the features and operation of the vehicle you select.
To address your automotive needs, answer all your automotive questions and provide the service you want for as long as you own a Heyward Allen Toyota.
To make every effort to exceed your expectations and give you superior service and consideration in every phase of your relationship with Heyward Allen Toyota.